Opinions are good, but nobody wants to hear unfounded opinions that ignore the efforts of those who work on film. Indeed, opinions with no basis in fact will typically tend to annoy and upset others. So why is it that we don't think about these factors when we voice our opinions on movies?

Clearly, what we should do is think about what objective factors are influencing our opinions. We should use that knowledge to enrich our opinions. Sometimes we may even realize that a movie was actually...good, but we just didn't like it. How many times have you heard someone say that before?

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We should cherish our individuality and personal opinions, but we should also respect the talents and abilities of the filmmakers and crew. How do we go about doing that? Try to think about why you didn't like a film. Did the actors accurately portray the characters they were attempting to? Did the shots look beautiful or contribute to the story with a specific style? Did the story have many plot holes? Was it a good story? What was the message of the film, if any, and was it effectively conveyed?

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Sure, we are not able to perfectly identify all of these factors, and even professionals may disagree about the objective qualities of particular aspects of a film. But simply striving for some semblance of objectivity alone will greatly increase the discourse of the community and add to our film experience.